Furniture Labels: Telling the Makers, Retailers and Associations Apart

By Fred Taylor, on Apr 13, 2010

This metal emblem was used by members of the Grand Rapids Furniture Makers Guild, beginning in 1931, to certify each individual piece of furniture by number as having been made by a Guild member.

This metal emblem was used by members of the Grand Rapids Furniture Makers Guild, beginning in 1931, to certify each individual piece of furniture by number as having been made by a Guild member.

Furniture making in America in the 19th century ranged from the small shop, like that of Duncan Phyfe in downtown New York at the turn of the century, to the huge factories of Grand Rapids and Buffalo at the turn of the next century. Phyfe was one of the rare early century cabinetmakers who actually used paper labels and tags to identify some of his work. In fact, some items can be dated by the address on the label since his shops constantly expanded and the streets were renamed. But most makers of the early period either scrawled their name or mark under a drawer somewhere or didn’t bother to mark their products at all.

Beginning around mid-century, the advent of the factory system meant most furniture was made in a commercial facility under the auspices of a company name and very few individual craftsmen labeled their product. Even the companies of the time were a little lax in marking the work. By the end of the century, people like Gustav Stickley and the major manufacturers in Grand Rapids, Cincinnati and Chicago had developed elaborate logos and trademarks and few quality items escaped some sort of identification. This has been a boon to modern collectors, giving them the start of a trail of clues to establish age and origin of older furniture.

But like so many things of the 20th century, what started as a simple method of marking furniture quickly became confusing by the second decade. Finding a label on a piece of furniture now means that the collector has to know what kind of label it is to decipher its meaning.

Labels found on 20th-century furniture generally fall into three categories—Manufacturers, Retailers and Associations.

Manufacturers’ Labels:

This is who actually produced the furniture, from a design to a finished product. Many manufacturers had clues in the names themselves that left no doubt as to their identity. One of these was Colonial Manufacturing Co. of Zeeland, Mich., a famous maker of hall clocks. Another was Green Manufacturing of Chicago, a maker of parlor frames for the custom trade. The use of the word “manufacturing” in the company name was unambiguous about what the company did. Other company names, however, were less straightforward. Even some of the best known makers, such as Berkey & Gay, Century and Phoenix used only the term “Furniture Co.” in their official names. To the uninformed, this could be the name of a retail furniture store rather than a maker. Some specialty factories were a little better, including their main product in the name, such as Sikes Chair Co. in Buffalo or the Grand Rapids Desk Co. These offer a slightly more solid reference to the company as a maker and not a retailer.

Some variation of this Mersman Brothers label appeared on more than 30,000,000 tables made by the company.

Some variation of this Mersman Brothers label appeared on more than 30,000,000 tables made by the company.

The “Quaint” trade name was so popular for Stickley Brothers that it used it for various lines of furniture for more than 30 years.

The “Quaint” trade name was so popular for Stickley Brothers that it used it for various lines of furniture for more than 30 years.

This is the famous coin-style label used by Berkey & Gay in the 1920s and 1930s.

This is the famous coin-style label used by Berkey & Gay in the 1920s and 1930s.

The Cutler Desk Co. of Buffalo used this escutcheon plate for its label.

The Cutler Desk Co. of Buffalo used this escutcheon plate for its label.

This is a very early label for Heywood-Wakefield, circa 1921, when the name was first used after the reorganization.

This is a very early label for Heywood-Wakefield, circa 1921, when the name was first used after the reorganization.

This was the last variation of the Flint label in the early 1930s ,when the company was a retailer.

This was the last variation of the Flint label in the early 1930s ,when the company was a retailer.

Retailers:

Around the turn of the 20th century, the largest furniture retailer of self-labeled goods was Sears & Roebuck. Sears didn’t actually make any of its own products in its own factory. The company was strictly a retailer. It sometimes did have manufacturers make a specially designed line of certain items for it, but the mark on the furniture was always from Sears. This was also a common practice in the piano industry. A major store would have a promotional line of instruments made with its name on it, omitting the name of the manufacturer. That practice was called “stenciling” and is still in use today both in pianos and in furniture.

Another famous name found in furniture that is often believed to be that of a manufacturer is “John Stuart, Inc.” But John Stuart was a high-end retail showroom in Grand Rapids and New York that sold quality products made by, but unlabeled by, a number of manufacturers in Grand Rapids.

One clue that a company is a retailer and not a maker is the inclusion of another product line. An example is Hartman Furniture and Carpet Co. of Chicago. The inclusion of “carpet” is a dead giveaway. Hartman bought furniture from a number of factories, but when it was sold it carried only Hartman’s name. The same is true if the name of the company includes terminology like “department store” used by Federated.

A little more difficult to identify are companies that were at one time a manufacturer but later became a retailer or department store. One such example is the firm of Flint and Horner. George C. Flint was a mid-19th century cabinetmaker whose business was acquired by R.J. Horner around the turn of the 20th century. Flint and Horner became a well known maker of early Depression-era furniture, but sometime later it ceased manufacturing and became a broad based retailer in New York.

At then time this label was used in the early 20th century Robert J. Horner was both a manufacturer and a retailer.

At then time this label was used in the early 20th century Robert J. Horner was both a manufacturer and a retailer.

By the time this label was used, Horner was no longer making furniture and was just a retailer.

By the time this label was used, Horner was no longer making furniture and was just a retailer.

Associations:

Sometimes, the only label found in a piece is that of a trade association or guild. The most famous of these is the ubiquitous “Mahogany Association” that many collectors mistakenly believe to be a company name. Around the turn of the 20th century, aniline dyes were introduced into the American furniture market. This new tool for coloring wood produced some very confusing results. With anilines, almost any wood could look like almost anything else. The most common use was to make secondary woods like gum, poplar and birch look like more expensive woods, such as walnut and mahogany. Without proper labeling, it was easy to confuse the consumer.

As the furniture industry got organized early in the century, a number of promotional organizations took form. One of the umbrella groups was the Hardwood Manufacturers Association, based in Memphis, Tenn. It had several “service bureaus” within it to promote different woods. Among them were the Oak Bureau and the Gumwood Bureau. In addition, there was a separate American Walnut Manufacturers Association based in Chicago, the Northern Hard Maple Manufacturers in Oshkosh, Wis., and the Birch Manufacturers, also in Oshkosh. And, of course, there was the Mahogany Association in Chicago, which issued decals to assure a customer that the furniture was in fact “genuine mahogany” and not a cheap substitute.

This Mahogany Association label bears the number 123: the member number of the Imperial Furniture Co of Grand Rapids.

This Mahogany Association label bears the number 123: the member number of the Imperial Furniture Co of Grand Rapids.

This mark was used by members of the Furniture Manufacturers Association of Grand Rapids between 1899 and 1913 to identify true “Grand Rapids Made” furniture and to differentiate it from imposters of the period.

This mark was used by members of the Furniture Manufacturers Association of Grand Rapids between 1899 and 1913 to identify true “Grand Rapids Made” furniture and to differentiate it from imposters of the period.

Information Labels:

Some labels were designed to convey more than just a name or association. These labels have a story to tell.

In 1866, when George Clark developed a thread that was strong enough to be used in the newly invented mechanical sewing machine, he didn’t have a name for it. He simply called it “Our New Thread” and the initials “ONT” became a staple on thread cabinets after that.

In 1866, when George Clark developed a thread that was strong enough to be used in the newly invented mechanical sewing machine, he didn’t have a name for it. He simply called it “Our New Thread” and the initials “ONT” became a staple on thread cabinets after that.

This unusual label was found on the inside of a cabinet. It is not the label of the manufacturer but the label of the maker of the machinery that made the drawer joinery in the cabinet.

This unusual label was found on the inside of a cabinet. It is not the label of the manufacturer but the label of the maker of the machinery that made the drawer joinery in the cabinet.

This label, from the famous maker of Arts & Crafts furniture, the Charles P. Limbert Co., was used to announce that D. B. K. Van Raalte had assumed control of the company after the death of Limbert in 1923.

This label, from the famous maker of Arts & Crafts furniture, the Charles P. Limbert Co., was used to announce that D. B. K. Van Raalte had assumed control of the company after the death of Limbert in 1923.

The new version of the Hitchcock Company, formed in the late 1940s, used a distinctive label to make sure it was never confused with an original Hitchcock piece. The new label used backwards “N’s” in the label, something never used in the original Hitchcock labels of the 1830s.

The new version of the Hitchcock Company, formed in the late 1940s, used a distinctive label to make sure it was never confused with an original Hitchcock piece. The new label used backwards “N’s” in the label, something never used in the original Hitchcock labels of the 1830s.

Fred Taylor is a antique furniture Worthologist who specializes in American furniture from the Late Classicism period (1830-1850).

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Send your comments, questions and pictures to me at PO Box 215, Crystal River, FL 34423 or info@furnituredetective.com.

Visit Fred’s website at www.furnituredetective.com. His book “How To Be A Furniture Detective” is now available for $18.95 plus $3 shipping. Send check or money order for $21.95 to Fred Taylor, PO Box 215, Crystal River, FL 34423.

Fred and Gail Taylor’s DVD, “Identification of Older & Antique Furniture,” ($17 + $3 S&H) and a bound compilation of the first 60 columns of “Common Sense Antiques,” by Fred Taylor ($25 + $3 S&H) are also available at the same address. For more information call 800-387-6377, fax 352-563-2916, or e-mail info@furnituredetective.com.

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